1965

This year, Alfons and Käte Koch founded the company in Dornburg-Dorndorf and brought the first baby shoe collection onto the market.

1966

The companies Kaufhof, Karstadt, Horten and Hertie placed the first orders.

1967

The range was expanded to include its own headwear collection.

1968

Sterntaler exhibits its collections at eight regional trade fairs in Germany and establishes itself as a specialist retail brand.

1969

1st construction phase - own building.

1970

The first Sterntaler toy collection sees the light of day.

1972

Sterntaler visits its customers throughout Germany with three travelers.

1975

2nd construction phase - Sterntaler expands

1978

Due to increasing demand, the Sterntaler range is expanded to include the first own hosiery collection and develops into a specialist for everything related to the feet of babies and toddlers.

1980

Sterntaler now has over 1,000 specialist retailers as customers in Germany.

1982

3rd construction phase - Sterntaler expands throughout Europe

1988

In addition to new shapes and models, the topic of "functions" is an important concern for Sterntaler. Especially in the area of ​​headwear, Sterntaler is a pioneer in UV protection

1990

4th construction phase - Sterntaler is the first manufacturer to bring shape to the play mats. Sterntaler animal motifs are conquering children's rooms.

1992

Establishment of a production company in Asia and the Czech Republic, because the production capacity at the headquarters in Dornburg-Dorndorf is no longer sufficient.

1994

Sterntaler places the ABS socks on the German market. The term protected by Sterntaler becomes a synonym for non-slip socks.

1996

From the music box to the play mat to the sleeping bag: the series concept is used in the Sterntaler toy range - individual characters are available in up to 35 different variants.

1998

Sterntaler is one of the first manufacturers to offer its customers space concepts for all product areas.

2002

Sterntaler conquers the export market and is successfully represented in over 25 countries.

2004

Successful launch of the FliesenFlitzer. After the ABS socks, the second term protected by Sterntaler to establish itself in the market.

2005

Let's celebrate our 40th birthday... and we're giving ourselves a few particularly nice presents. In addition to a completely new hall, our range of services also includes a dealer and internet shop as well as Sterntaler Limited Hong Kong.

2006

Sterntaler receives a visit from ZDF: the Sterntaler Kasperle figures celebrate a success story.

2008

Sterntaler GmbH & Co. KG, Sterntaler Holding and Sterntaler UB GmbH merge to form the new Sterntaler GmbH.

2009

Sterntaler receives a new merchandise management system and successfully presents the first children's outerwear collection.

2010

Opening of the new showroom: a successful example of Sterntaler's future orientation. The children's outerwear range is expanded to include baby underwear.

2011

The new warehouse and logistics system is launched and Sterntaler puts its new website online.

2012

Project 6/8 by Sterntaler: strengthens the very successful brand with its own headwear collection for kids in sizes 49-57.

2014

Sterntaler is launching into the World Wide Web with a new look and momentum.www.sterntaler-shop.com The current collections are available for online shopping around the clock.

2015

Let's celebrate our 50th birthday and start the new season with our first in-house exhibition in our showroom in Dorndorf. In an area of ​​over 350 square meters, our customers can expect an exclusive discovery tour through the brand new collections, expert discussions among colleagues and great in-house exhibition offers. Relaunch of sterntaler.com including the end customer and dealer shops.

2016

Welcome to the intelligent Sterntaler sleeping bag world: we offer restful sleep in every season. Thanks to the optimized temperature regulation, every child always feels safe and secure. The Hydrocool microfiber inner lining provides cooling in temperatures and keeps you nice and warm in cool temperatures. The sleeping bag motto is: grow out of it, not grow into it.

2017

Relaunch of sterntaler.com including the end customer and retailer shops. Sterntaler on Facebook and Instagram - there is a lot going on on Sterntaler's Instagram page: new products, trends, competitions and interactive campaigns, such as #sterntalerderwoche!  Click here to go to the Sterntaler profile on Instagram

2018

There is a new addition to the popular Sterntaler donkey family: welcome Emmi Girl the donkey. All girls' eyes will light up, because the well-known donkey trio is now available in magical shades of pink.

2019

The digital music box - our Baby Chilling Box - is taking over children's rooms. The Sterntaler Chilling Box can play any melody thanks to the integrated Bluetooth speaker. Whether it's a lovely lullaby or fairy tales and stories - you decide what your baby should hear.

2020

We are greeted by two characters with a new makeover: our popular donkey Emmi has a new color and the cute mouse Mabel appears in a new design. New Sterntaler hand puppets invite you to tell stories. The children's size offers the perfect fit. A new Sterntaler kindergarten collection - perfectly equipped from head to toe.

2021

Relaunch of the new B2C online shop. A new makeover lets the online shop shine in great colors and invites you to shop.Naturalness & sustainability: that's what "Stay true to nature" stands for.When producing the collection, the focus is on the use of organic cotton and recycled polyester.Kinni the rabbit and Kalla the koala invite you to spend cuddly hours cuddling in the children's room.Our Sterntaler collection is being expanded to include "Emmi's Garden" and we are welcoming our two new donkeys - Emmilius & Emmily - to the popular donkey family. The two donkeys are out and about together in the garden paradise and appear in new and fresh colors.