Privacy Policy

privacy policy

We welcome you to our website and are pleased that you are interested. The protection of your personal data is important to us. We therefore conduct our activities in accordance with the applicable legal provisions on the protection of personal data and data security. We would like to inform you below about which data from your visit is used for which purposes.

Responsible body for processing according to GDPR

The controller within the meaning of the General Data Protection Regulation and other data protection laws applicable in the member states of the European Union and other provisions of a data protection nature is:

Sterntaler GmbH

Werkstrasse 6-8

65599 Dornburg-Dorndorf

E-mail:service@sterntaler.com

data protection officer

Sebastian Feldmann, Prico GmbH

Unterer Markt 1

49477 Ibbenbüren

E-mail:datenschutz@sterntaler.com

What are personal data?

The term personal data is defined in the Federal Data Protection Act and the EU GDPR. According to this, these are individual details about the personal or factual circumstances of a specific or identifiable natural person. This includes, for example, your real name, your address, your telephone number or your date of birth.

Scope of anonymous data collection and data processing

Unless otherwise stated in the following sections, no personal data is collected, processed or used when using our websites. However, through the use of analysis and tracking tools, we learn certain technical information based on the data transmitted by your browser (for example browser type/version, operating system used, websites visited by us including length of stay, previously visited website). We only evaluate this information for statistical purposes.

Relevant legal bases for the processing of personal data

  1. If we obtain consent from the data subject for processing personal data, Art. 6 (1) (a) of the EU General Data Protection Regulation (GDPR) serves as the legal basis for the processing of personal data.
  2. When processing personal data that is necessary to fulfill a contract to which the data subject is a party, Art. 6 (1) (b) GDPR serves as the legal basis. This also applies to processing operations that are necessary to carry out pre-contractual measures.
  3. To the extent that processing of personal data is necessary to fulfill a legal obligation to which our company is subject, Art. 6 (1) lit. c) GDPR serves as the legal basis.
  4. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 (1) lit. d) GDPR serves as the legal basis.
  5. If processing is necessary to protect a legitimate interest of our company or a third party and the interests, fundamental rights and freedoms of the data subject do not outweigh the former interest, Art. 6 (1) (f) GDPR serves as the legal basis for processing.

creation of log files

Every time the website is accessed, Bitburger Braugruppe GmbH records data and information using an automated system. This is stored in the server's log files. The data is also stored in the log files of our system. This data is not stored together with other personal data of the user.
The following data may be collected:

(1) Information about the browser type and version used
(2) The user's operating system
(3) The user’s Internet service provider
(4) The user’s IP address
(5) Date and time of access
(6) Websites from which the user's system accesses our website (referrer)
(7) Websites accessed by the user’s system via our website

Duration of storage of personal data

Personal data is stored for the duration of the respective statutory retention period. After expiry of this period, the data is routinely deleted unless it is required for the initiation or fulfillment of a contract.

ways to contact us

There is a contact form on the Bitburger Braugruppe GmbH website that can be used to make contact electronically. Alternatively, contact can be made using the email address provided. If the data subject contacts the controller using one of these channels, the personal data transmitted by the data subject is automatically saved. The data is stored solely for the purposes of processing or contacting the data subject. The data is not passed on to third parties. If the user has given their consent, the legal basis for processing the data is Art. 6 (1) (a) GDPR. The legal basis for processing data transmitted when an email is sent is Art. 6 (1) (f) GDPR. If the email contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. For the personal data from the input mask of the contact form and those that were sent by email, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified.

newsletter

If you subscribe to our company's newsletter, the data in the respective input mask will be sent to the person responsible for processing. Registration for our newsletter is carried out using a so-called double opt-in process. This means that after registration you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can register with someone else's email address. When registering for the newsletter, the user's IP address and the date and time of registration are saved. This serves to prevent misuse of the services or the email address of the person concerned. The data will not be passed on to unauthorized third parties. However, data required for the purpose of sending the newsletter may be transmitted to corresponding service providers. An exception also exists if there is a legal obligation to pass on the data.The data is used exclusively for sending the newsletter. The subscription to the newsletter can be canceled by the person concerned at any time. Likewise, the consent to the storage of personal data can be revoked at any time. For this purpose, there is a corresponding link in every newsletter. The legal basis for the processing of data after the user has registered for the newsletter is Art. 6 Para. 1 lit. a) GDPR if the user has given his consent. The legal basis for sending the newsletter as a result of the sale of goods or services is Section 7 Para. 3 UWG.

registration in the online shop

If the data subject uses the option to register in the online shop by providing personal data, the data in the respective input mask will be transmitted to the controller. The data will be stored solely for the purpose of internal use by the controller. The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. When registering, the user's IP address and the date and time of registration are stored. This is to prevent misuse of the services. The data will not be passed on to third parties. An exception applies if there is a legal obligation to pass it on. The registration of the data is necessary for the provision of content or services. Registered persons have the option of having the stored data deleted or changed at any time. The data subject can obtain information about their stored personal data at any time.

online shop

We use your personal data to process your online purchases (your orders and returns are handled through our online services) and to send you delivery status notifications or alerts if there are problems with the delivery of your items. We use your personal data to process your payments. We also use your data to handle complaints and product warranty claims. Your personal data is used to verify your identity, ensure that you are of legal age to purchase online and to match your address with third party partners. We want to offer you multiple payment methods and carry out analyses to find out which payment options are available to you, including your payment history and credit checks.

Transfer of data when using online payment service providers

If you decide to pay with one of the online payment service providers offered by us as part of your order process, your contact details will be sent to them as part of the order triggered in this way. The legality of the transfer of data arises from Art. 6 Para. 1 lit. b) GDPR, to carry out the payment method you have chosen and our legitimate interests in accordance with Art. 6 Para. 1 lit. f) GDPR to enable user-friendly and uncomplicated payment processing. The personal data transmitted to the online payment service provider usually includes first name, last name, address, IP address, email address, or other data required to process the order, as well as data related to the service, such as type of service, identity of the recipient, invoice amount and taxes in percent, invoice information, etc.This transmission is necessary to carry out the service with the payment method you have selected, in particular to confirm your identity, to administer your payment and the customer relationship. Please note, however: Personal data may also be passed on by the online payment service provider to service providers, subcontractors or other affiliated companies if this is necessary to fulfil the contractual obligations arising from your order or if the personal data is to be processed on behalf of the provider. Depending on the payment method selected, e.g. invoice or direct debit, the personal data transmitted to the provider will be transmitted by the provider to credit agencies. This transmission serves to check your identity and creditworthiness in relation to the order you have placed. You can find out which credit agencies these are and which data is generally collected, processed, stored and passed on by the respective provider in the respective data protection declarations of the providers:

  1. PayPal (Europe) S.à.rl & Cie. SCA, 22-24 Boulevard Royal, L-2449 Luxembourg athttps://www.paypal.com/de/webapps/mpp/ua/privacy-full
  2. Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium underhttps://www.mastercard.de/de-de/datenschutz.html
  3. Visa Europe Services Inc., London Branch, 1 Sheldon Square , LondonW2 6TT , United Kingdom underhttps://www.visa.de/nutzungsbedingungen/visa-privacy-center.html
  4. ApplePay, Apple Inc. Infinite Loop, Cupertino, CA 95014, USA
  5. Klarna AB , Sveavägen 46, 111 34 Stockholm, Sweden athttps://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy?_ga=2.6805040.305071156.1572516038-1923284729.1570451601
  6. GooglePay, Google Ireland Ltd., Gordon House, Barrow Street Dublin 4, Ireland
  7. Shopify Payment, Shopify International Limited, Victoria Buildings, 1-2 Haddingtion Road, Dublin 4, Ireland
  8. Riverty Group GmbH, Rheinstraße 99, 76532 Baden-Baden, Germany underhttps://www.riverty.com/de/datenschutz/
  9. Pay., Kopersteden 10, Enschede, Overijssel 7547 TK, Netherlands athttps://www.pay.nl/en/privacy

transfer to third countries

We would like to inform you that your personal data may also be transferred to a server in a third country and thus processed outside the EU.

Length of time

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. In addition, the data will be deleted if you revoke your consent or request that the personal data be deleted. Contractual or legal obligation to provide personal data. The provision of personal data is neither required by law nor by contract, nor is it necessary for the conclusion of a contract. You are also not obliged to provide the personal data. However, failure to provide the data may mean that you cannot use this service or cannot use it to its full extent.

Routine deletion and blocking of personal data

The controller processes and stores personal data of the data subject only for as long as is necessary to achieve the purpose of storage.In addition, storage may take place if this has been provided for by the European or national legislator in Union regulations, laws or other provisions to which the controller is subject. As soon as the storage purpose no longer applies or a storage period prescribed by the aforementioned provisions expires, the personal data are routinely blocked or deleted.

rights of the data subject

If your personal data is processed, you are a data subject within the meaning of the GDPR and you have the following rights vis-à-vis the controller:

right to information pursuant to Art. 15 GDPR

You can request confirmation from the responsible party as to whether personal data concerning you is being processed by us. If such processing is taking place, you can request the following information from the responsible party:

  1. the purposes for which the personal data are processed;
  2. the categories of personal data being processed;
  3. the recipients or categories of recipients to whom your personal data have been or will be disclosed;
  4. the planned duration for which your personal data will be stored or, if specific information is not possible, the criteria used to determine that period;
  5. the existence of a right to rectification or erasure of your personal data, a right to restriction of processing by the controller or a right to object to such processing;
  6. the existence of a right to lodge a complaint with a supervisory authority;
  7. all available information as to their origin, if the personal data are not collected from the data subject;
  8. the existence of automated decision-making, including profiling referred to in Article 22 (1) and (4) GDPR and – at least in those cases – meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject.

You have the right to request information as to whether your personal data will be transferred to a third country or to an international organization. In this context, you can request to be informed of the appropriate guarantees in accordance with Art. 46 GDPR in connection with the transfer.

Right to rectification pursuant to Art. 16 GDPR

You have the right to request rectification and/or completion from the controller if the personal data concerning you that are processed are incorrect or incomplete. The controller must carry out the rectification immediately.

Right to erasure pursuant to Art. 17 GDPR

(1) You may request that the controller delete your personal data immediately, and the controller is obliged to delete this data immediately if one of the following reasons applies:

  1. The personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed.
  2. You withdraw your consent on which the processing is based according to Art. 6 Para. 1 lit. a) or Art. 9 Para. 2 lit. a) GDPR, and there is no other legal basis for the processing.
  3. They lay down in accordance with Article 21 paragraph.1 GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Art. 21 Para. 2 GDPR.
  4. The personal data concerning you have been processed unlawfully.
  5. The erasure of personal data concerning you is necessary to fulfil a legal obligation under Union or Member State law to which the controller is subject.
  6. The personal data concerning you were collected in relation to information society services offered in accordance with Art. 8 (1) GDPR.

(2) If the controller has made your personal data public and is obliged to erase it pursuant to Art. 17 (1) GDPR, the controller shall take appropriate measures, including technical ones, taking into account the available technology and the implementation costs, to inform data controllers which process the personal data that you, as the data subject, have requested that they erase all links to these personal data or copies or replications of these personal data.

(3) The right to erasure shall not apply if the processing is necessary

  1. to exercise the right to freedom of expression and information;
  2. to fulfill a legal obligation required by Union or Member State law to which the controller is subject, or to perform a task carried out in the public interest or in the exercise of official authority vested in the controller;
  3. for reasons of public interest in the area of ​​public health pursuant to Art. 9 (2) (h) and (i) and Art. 9 (3) GDPR;
  4. for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes pursuant to Art. 89 (1) GDPR, insofar as the right referred to in paragraph 1 is likely to make the achievement of the objectives of that processing impossible or seriously compromises it, or
  5. to assert, exercise or defend legal claims.

Right to restriction of processing pursuant to Art. 18 GDPR

You can request the restriction of the processing of your personal data under the following conditions:

  1. if you contest the accuracy of your personal data for a period enabling the controller to verify the accuracy of the personal data;
  2. the processing is unlawful and you oppose the erasure of the personal data and request the restriction of the use of the personal data instead;
  3. the controller no longer needs the personal data for the purposes of processing, but you require them to assert, exercise or defend legal claims, or
  4. if you have objected to processing pursuant to Art. 21 Para. 1 GDPR and it has not yet been determined whether the legitimate reasons of the controller outweigh your reasons.

If the processing of your personal data has been restricted, these data may – with the exception of storage – only be processed with your consent or for the establishment, exercise or defence of legal claims or to protect the rights of another natural or legal person or for reasons of important public interest of the Union or of a Member State.If the restriction of processing has been restricted in accordance with the above-mentioned requirements, you will be informed by the controller before the restriction is lifted.

Right to information pursuant to Art. 19 GDPR

If you have asserted your right to rectification, erasure or restriction of processing vis-à-vis the responsible party, this party is obliged to inform all recipients to whom the personal data concerning you was disclosed of said rectification, erasure or restriction of processing, unless doing so should prove impossible or involve disproportionate expenditure. You have the right to be informed by the responsible party of these recipients.

Right to data portability pursuant to Art. 20 GDPR

You have the right to receive your personal data that you have made available to the controller in a structured, common and machine-readable format. In addition, you have the right to transmit this data to another controller without hindrance from the controller to whom the personal data was made available, provided that

  1. the processing is based on consent in accordance with Art. 6 Para. 1 lit. a) GDPR or Art. 9 Para. 2 lit. a) GDPR or on a contract in accordance with Art. 6 Para. 1 lit. b) GDPR and
  2. the processing is carried out using automated procedures. In exercising this right, you also have the right to have your personal data transmitted directly from one controller to another, where technically feasible. This must not affect the freedoms and rights of other persons. The right to data portability does not apply to the processing of personal data that is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Right to object according to Art. 21 GDPR

You have the right to object at any time to the processing of your personal data based on Art. 6 (1) (e) or (f) GDPR, for reasons related to your particular situation; this also applies to profiling based on these provisions. The controller will no longer process your personal data unless he can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims. If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for the purposes of such advertising; this also applies to profiling insofar as it is related to such direct marketing. If you object to processing for direct marketing purposes, your personal data will no longer be processed for these purposes. In connection with the use of information society services, you have the option of exercising your right of objection by means of automated procedures that use technical specifications, notwithstanding Directive 2002/58/EC.

Right to revoke the declaration of consent under data protection law in accordance with Art. 7 Para. 3 GDPR

You have the right to revoke your consent to data protection at any time.The revocation of consent does not affect the legality of the processing carried out on the basis of the consent until the revocation.

Right to lodge a complaint with a supervisory authority pursuant to Art. 77 GDPR

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, place of work or place of the alleged infringement, if you consider that the processing of your personal data infringes the GDPR. The supervisory authority to which the complaint was submitted shall inform the complainant of the status and outcome of the complaint, including the possibility of a judicial remedy under Art. 77 GDPR.

Automated decision in individual cases including profiling

You have the right not to be subjected to a decision based solely on automated processing – including profiling – which produces legal effects concerning you or similarly significantly affects you. This does not apply if the decision

  1. is necessary for the conclusion or performance of a contract between you and the controller,
  2. is permitted by Union or Member State law to which the controller is subject, and this law contains appropriate measures to safeguard your rights and freedoms as well as your legitimate interests, or
  3. with your express consent.

However, these decisions must not be based on special categories of personal data pursuant to Art. 9 (1) GDPR, unless Art. 9 (2)(a) or (g) applies and appropriate measures to protect your rights and freedoms as well as your legitimate interests have been taken.

With regard to the cases referred to in points (a) and (c), the controller shall take appropriate measures to safeguard your rights and freedoms and your legitimate interests, including at least the right to obtain human intervention on the part of the controller, to express your point of view and to contest the decision.

data transfer to third countries

The controller may transfer personal data to a third country. In principle, the controller can ensure that an appropriate level of protection is achieved for the processing by means of various appropriate guarantees. It is possible to transfer data on the basis of an adequacy decision, internal data protection regulations, approved codes of conduct, standard data protection clauses or an approved certification mechanism in accordance with Art. 46 (2) (a) – (f) GDPR.

If the controller carries out a transfer to a third country on the legal basis of Art. 49 Para. 1 a) GDPR, you will be informed at this point about the possible risks of data transfer to a third country.

There is a risk that the third country that receives your personal data may not offer an equivalent level of protection compared to the protection of personal data in the European Union. This may be the case, for example, if the EU Commission has not issued an adequacy decision for the respective third country or if certain agreements between the European Union and the respective third country are declared invalid.Specifically, there are risks in some third countries regarding the effective protection of EU fundamental rights through the use of surveillance laws (for example the USA). In such a case, it is the responsibility of the controller and the recipient to assess whether the rights of the data subjects in the third country enjoy an equivalent level of protection as in the Union and can also be effectively enforced.

However, the General Data Protection Regulation should not undermine the level of protection ensured for natural persons throughout the Union when personal data are transferred from the Union to controllers, processors or other recipients in third countries or to international organisations, including when personal data are further transferred from a third country or from an international organisation to controllers or processors in the same or another third country or to the same or another international organisation.

use of cookies

The Bitburger Braugruppe GmbH website uses cookies. Cookies are data that are stored by the Internet browser on the user's computer system. The cookies can be transmitted to a page when the user calls up the page and thus enable the user to be identified. Cookies help to simplify the use of websites for users.

It is possible to object to the setting of cookies at any time by changing the settings in your internet browser accordingly. Cookies that have been set can be deleted. Please note that if cookies are deactivated, not all functions of our website may be fully available. The user data collected in this way is pseudonymized using technical precautions. It is therefore no longer possible to assign the data to the user who accessed the website. The data is not stored together with other personal data of the users. When you visit our website, an information banner informs users about the use of cookies for analysis purposes and refers them to this data protection declaration. In this context, there is also an indication of how the storage of cookies can be prevented in the browser settings. The legal basis for the processing of personal data using technically necessary cookies is Art. 6 Para. 1 lit. f) GDPR. The legal basis for the processing of personal data using cookies for analysis purposes is Art. 6 Para. 1 lit. a) GDPR if the user has given their consent. To find out whether and to what extent cookies are used on our website, please see our cookie banner and our information in this privacy policy.

One Trust

Description and Purpose

We use the OneTrust service for our cookie consent management tool on our website. This allows us to integrate a cookie banner on our website through which you can consent to the use of various cookies. As long as you have not yet consented to the respective cookies, they will be blocked. By using this tool, your IP address and your individual consent settings will be processed.

legal basis

The legal basis for the processing of your personal data is Art. 6 Para. 1 lit. f) GDPR and Art. 6 Para. 1 lit. c) GDPR.Our legitimate interest lies in offering a legally compliant cookie content manager in order to make our internet presence and our website legally compliant and user-friendly.

Recipient

The recipient of your personal data is OneTrust Technology Limited, 82 St John St., Farringdon, London, United Kingdom (UK).

transfer to third countries

The personal data is transferred to the United Kingdom (UK). An adequacy decision has been made with the third country in accordance with Art. 45 Para. 1 GDPR, which certifies a comparable and therefore appropriate level of protection. In addition, if the legal situation changes, we will take further measures as quickly as possible to ensure the protection of personal data.

duration of data storage

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. In addition, the data will be deleted if you assert your right to deletion within the meaning of Art. 17 Paragraph 1 GDPR.

contradiction

According to Art. 21 Para. 1 GDPR, you have the right to object to the processing of your personal data at any time. If you exercise your right, processing for this purpose will no longer take place. You can find further information on this above in our data protection declaration under "Rights of the data subjects".

Contractual and legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information

Further information on the processing of your personal data can be found here:https://www.onetrust.de/datenschutzerklaerung/

Cloudflare

Description and Purpose

The operator of this website uses the functions of CloudFlare. The provider is CloudFlare, Inc. 665 3rd St. 200, San Francisco, CA 94107, USA. CloudFlare offers a so-called globally distributed content delivery network with DNS. Technically, the information transfer between your browser and our web pages is routed via the CloudFlare network. CloudFlare is thus able to analyze the data traffic between you and our website in order to, for example, detect and ward off attacks on our services. In addition, CloudFlare may store cookies on your computer for optimization and analysis. The following personal data is processed: Information about visitors and/or authorized users of domains, networks, websites, application interfaces ("APIs") or applications of a customer, IP addresses.

legal basis

The legal basis for the processing of your personal data is Art. 6 Para. 1 lit. a) GDPR (cookie setting) and Art. 6 Para. 1 lit. f) GDPR (processing for the purpose of analysis and defense against attacks on the services). In the case of processing on the basis of Art. 6 Para. 1 lit. f) GDPR, the legitimate interest lies in the secure and effective provision and implementation of our services.

Recipient

The recipient is Cloudflare Germany GmbH, Rosental 7, c/o Mindspace, 80331 Munich, Germany.

transfer to third countries

The personal data will be transferred to the United States (Cloudflare headquarters). The transfer is subject to appropriate guarantees in accordance with Art. 46 GDPR.We have concluded standard contractual clauses with the data importer for this purpose. In addition, we are aware of our responsibility and, where necessary, take further measures to protect the rights and freedoms of natural persons to ensure the protection of personal data.

duration of data storage

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. In addition, the data will be deleted if you assert your right to deletion within the meaning of Art. 17 Paragraph 1 GDPR.

revocation or objection

In case of processing of your personal data on the basis of Art. 6 para. 1 lit. a) GDPR, you have the right to withdraw your consent consent to revoke at any time, see Art. 7 Para. 3 Sentence 1 GDPR. This can be done informally and without giving reasons and will take effect for the future. The revocation of the consent does not affect the legality of the processing carried out up to the revocation. You can find further information on this above in our data protection declaration under "Rights of the data subjects".

If the legal basis for the processing of your personal data is Art. 6 Para. 1 lit. f), you have the right to object to the processing of your personal data at any time in accordance with Art. 21 Para. 1 GDPR. If you exercise your right, processing for this purpose will no longer take place. You can find further information on this above in our data protection declaration under “Rights of the data subjects”.

Contractual or legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information

Further information on the processing of your personal data can be found here:https://www.cloudflare.com/de-de/gdpr/introduction/

meta pixel

Description and Purpose

To recognize your user behavior, we use the so-called meta pixel from Meta Platforms Inc., 1 Hacker Way, Menlo Park, California 94025, USA. This is an analysis tool that can be used to measure the effectiveness of advertising. It is a code snippet for the website that can be used to measure, optimize and build advertising campaign target groups. Conversion measurement allows us to track across devices (including mobile phones, tablets and desktop computers) which actions people take after seeing our Facebook ads. By creating a meta pixel and adding it to our pages where conversions are made (e.g. the purchase confirmation page), we can determine which people convert as a result of our Facebook ads. The pixel further monitors the actions people take after clicking on our ads. We can use this to determine which device our customers saw the ad on and which devices they ultimately converted on. According to Facebook, the data collected includes:

  • HTTP header
    HTTP headers contain a series of information sent over a standard web protocol between any browser request and any server on the Internet.HTTP headers contain information such as IP addresses (which in Germany can only be evaluated at the general country level), information about the web browser, page location, document, URI reference and user agent of the web browser.
  • pixel-specific data
    This includes the pixel ID and Facebook cookie data, which is used to link events to a specific Facebook advertising account and attribute them to a person known to Facebook.
  • Optional values
    Developers and marketers can optionally send additional information about the visit via standard and custom data events. Typical custom data events include information about whether a purchase was made on a page, the conversion value, and much more. You can find more information about custom data events here. With your consent, we use the "visitor action pixel" from Meta Platforms Inc., 1 Hacker Way, Menlo Park, California 94025, USA or, if you are based in the EU, Meta Platforms Ireland Limited., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, on our website. This conversion tool allows us to track your actions after you have seen or clicked on a Facebook ad. This is to monitor and analyze the effectiveness of our Facebook ads for statistical and market research purposes. Although we can only recognize this data in anonymized form, this data is also stored and processed by Facebook. We do not know exactly what Facebook does with this data, but it can be assumed that Facebook can and will link this data to your Facebook account. Facebook can use this information for the purposes of advertising, market research and to design Facebook pages to meet your needs. For this purpose, Facebook and its partners create usage, interest and relationship profiles, e.g. to evaluate your use of our website with regard to the advertisements displayed to you on Facebook, to inform other Facebook users about your activities on our website and to provide other services associated with the use of Facebook. Cookies may also be stored on your PC for this purpose. Please refer to Facebook's privacy policy for the purpose and scope of data collection and the further processing and use of the data by Facebook, as well as your rights and setting options to protect your privacy. The data may be merged with other Facebook services, such as Custom Audiences.

Advanced comparison

Advertisers can optionally enable the meta pixel's enhanced matching feature by sending encrypted information to Facebook, such as an email address or phone number. Advertisers can send one or more of the following identifiers for matching: email address, phone number, first name, last name, city, state, zip code, date of birth, or gender.

legal basis

The legal basis for the processing of your personal data is Art. 6 (1) lit. a) GDPR.

Recipient

The recipient of your personal data is Meta Platforms Inc. (1 Hacker Way, Menlo Park, California 94025, USA) and Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland).

transfer to third countries

The personal data will be transferred to the USA. The transfer is subject to appropriate guarantees in accordance with Art. 46 GDPR.For this purpose, we have concluded standard contractual clauses in accordance with Art. 46 (2) (c) GDPR with the data importer. In addition, we are aware of our responsibility and, where necessary, take further measures to protect the rights and freedoms of natural persons to ensure the protection of personal data.

duration of data storage

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. In addition, the data will be deleted if you assert your right to deletion within the meaning of Art. 17 Paragraph 1 GDPR.

revocation

You have the right to revoke your consent at any time, see Art. 7 Para. 3 Clause 1 GDPR. This can be done informally and without giving reasons and will take effect for the future. The revocation of consent does not affect the legality of the processing carried out up to the time of revocation. You can find further information on this above in our data protection declaration under “Rights of the data subjects”.

Contractual and legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information

Further information on the processing of your personal data can be found here:https://www.facebook.com/about/privacy

You can find more information about the meta pixel here:https://de-de.facebook.com/business/help/742478679120153?id=1205376682832142

Google Analytics

Description and Purpose

This website uses the “Google Analytics” service, which is offered by Google LLC, to analyze how users use the website. The service uses “cookies” – text files that are stored on your device. The information collected by the cookies is usually sent to a Google server in the USA and stored there. If necessary, Google Analytics is used on this website with the code “gat._anonymizeIp();” extended to ensure anonymous collection of IP addresses (so-called IP masking). Please also note the following information on the use of Google Analytics: The IP address of users is shortened within the member states of the EU and the European Economic Area. This shortening means that your IP address is no longer personally identifiable. As part of the order processing agreement that the website operators have concluded with Google LLC, Google LLC uses the information collected to evaluate website usage and website activity and to provide services related to Internet usage.

legal basis

The legal basis for the processing of your personal data is Art. 6 Para. 1 lit. a) GDPR, if the anonymized data collection using the code “gat._anonymizeIp” does not take place. Otherwise, especially in the case of the use of “gat._anonymizeIp”, Art. 6 Para. 1 lit. f) GDPR is the legal basis. Our overriding legitimate interest lies in the hosting of this website.

Recipient

The recipient of your personal data is Google LLC. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA).

transfer to third countries

The personal data will be transferred to the USA. The transfer is subject to appropriate guarantees in accordance with Art. 46 GDPR. For this purpose, we have concluded standard contractual clauses in accordance with Art. 46 Para. 2 lit. c) GDPR with the data importer.In addition, we are aware of our responsibility and, where necessary, take further measures to protect the rights and freedoms of natural persons to ensure the protection of personal data.

duration of data storage

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. In addition, the data will be deleted if you assert your right to deletion within the meaning of Art. 17 Paragraph 1 GDPR.

revocation and objection

You have the right to revoke your consent to non-anonymized data collection at any time, see Art. 7 Para. 3 Clause 1 GDPR. This can be done informally and without giving reasons and will take effect for the future. The revocation of consent does not affect the legality of the processing carried out up to the time of revocation. You can find further information on this above in our data protection declaration under “Rights of the data subjects”.

In the case of anonymized data collection, you have the right to object to the processing of your personal data at any time in accordance with Art. 21 Paragraph 1 GDPR. If you exercise your right, processing for this purpose will no longer take place. You can find further information on this above in our data protection declaration under “Rights of the data subjects”.

Contractual and legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information

Further information on the processing of your personal data can be found here:

https://policies.google.com/?hl=de&gl=del&nbsp ;https://policies.google.com/privacy?hl=de&gl=de

Google Ads and Conversion Tracking

Description and Purpose

In order to draw attention to our current projects and developments, planned activities and services, we place Google AdWords ads and use Google Conversion Tracking as part of this. Google AdWords (Google Ads) is a service provided by Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). These ads are displayed after search queries on websites in the Google advertising network. We have the option of combining our ads with certain search terms. We also use AdWords remarketing lists for search ads. This enables us to tailor search ad campaigns for users who have already visited our website. The services give us the option of combining our ads with certain search terms or of displaying ads for previous visitors, for example advertising services that visitors have viewed on our website. For interest-based offers, an analysis of online user behavior is necessary. Google uses cookies to carry out this analysis. When you click on an ad or visit our website, Google places a cookie on the user's computer. This information is used to target the visitor in a subsequent search query. You can find more information about the cookie technology used in Google's information on website statistics and in the privacy policy. With the help of this technology, Google and we as customers receive information that a user has clicked on an ad and was redirected to our website in order to contact us via the contact form.Likewise, Google and we as customers receive information using Google forwarding numbers that a user has clicked on one of our telephone numbers on the Internet and contacted us by telephone. The information obtained in this way is used exclusively for statistical analysis for ad optimization. We do not receive any information that can be used to personally identify visitors. The statistics provided to us by Google include the total number of users who have clicked on one of our ads and, if applicable, whether they were redirected to a page on our website with a conversion tag. Using these statistics, we can understand which search terms were used to click on our ad particularly often and which ads lead to the user contacting us via the contact form or by telephone. With regard to telephone contact by interested parties or customers, the statistics provided by Google include the start time, end time, status (missed or received), duration (seconds), area code of the caller, telephone costs and call type.

To create target groups, we use, among other things, the customer matching feature of Google Ads Remarketing. We transfer certain customer data (e.g. email addresses) from our customer lists to Google. If the customers in question are Google users and are logged into their Google account, they will be shown suitable advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).

legal basis

The legal basis for the processing of your personal data is consent in accordance with Art. 6 (1) (a) GDPR.

Recipient

The recipient of your personal data is Google LLC. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). The data controller responsible for processing your information depends on your habitual residence, unless otherwise specified in the privacy notice of a specific service:

  • Google Ireland Limited for users of Google services who have their habitual residence in the European Economic Area or Switzerland
  • Google LLC for users of Google services who are habitually resident in the United Kingdom.

transfer to third countries

The personal data is transferred to the USA (server location). The transfer is subject to suitable guarantees in accordance with Art. 46 GDPR. For this purpose, we have concluded standard contractual clauses in accordance with Art. 46 Para. 2 lit. c) GDPR with the data importer. In addition, we are aware of our responsibility and, where necessary, take further measures to protect the rights and freedoms of natural persons to ensure the protection of personal data.

duration of data storage

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. In addition, the data will be deleted if you assert your right to deletion within the meaning of Art. 17 Paragraph 1 GDPR.

revocation

You have the right to revoke your consent at any time, see Art. 7 Para. 3 Sentence 1 GDPR. This can be done informally and without giving reasons and will take effect for the future. The revocation of the consent does not affect the legality of the processing carried out up to the time of revocation.Further information on this can be found above in our data protection declaration under “Rights of the data subjects”.

Contractual and legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information

Further information on the processing of your personal data can be found here:www.google.com/policies/privacy/

Google Audiences

Description and Purpose

On this website we use the "Google Audiences" service from Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). The purpose of using Google Audiences is to display interest-based advertisements for users. In this context, an analysis of website usage is required, which is carried out using cookies. The cookies store anonymized or pseudonymized data regarding the use of our website. If you visit other websites that also use these services, you will be presented with advertisements that correspond to your previous interests.

legal basis

The legal basis for the processing of your personal data is Art. 6 (1) lit. a) GDPR.

Recipient

The recipient of your personal data is Google Ireland Ltd. (Gordon House, Barrow Street, Dublin 4, Ireland).

transfer to third countries

The personal data will be transferred to the United States. The transfer is subject to appropriate guarantees in accordance with Art. 46 GDPR. Where necessary, we have concluded appropriate guarantees within the meaning of Art. 46 Para. 2 GDPR with the data importer. In addition, we are aware of our responsibility and, where necessary, take further measures to protect the rights and freedoms of natural persons to ensure the protection of personal data.

duration of data storage

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. In addition, the data will be deleted if you assert your right to deletion within the meaning of Art. 17 Paragraph 1 GDPR.

revocation

You have the right to revoke your consent at any time, see Art. 7 Para. 3 Clause 1 GDPR. This can be done informally and without giving reasons and will take effect for the future. The revocation of consent does not affect the legality of the processing carried out up to the time of revocation. You can find further information on this above in our data protection declaration under “Rights of the data subjects”.

Contractual and legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information

Further information on the processing of your personal data can be found here:https://www.google.com/policies/privacy&nbsp ;

eTracker

Description and Purpose

The provider of this website uses services from etracker GmbH to analyze usage data (tracking data). Cookies are used to enable statistical analysis of the use of this website by its visitors and the display of usage-related content or advertising.Cookies are small text files that are stored by the Internet browser on the user's device. etracker cookies do not contain any information that enables a user to be identified.

legal basis

The legal basis for the processing of your personal data is Art. 6 (1) lit. a) GDPR.

Recipient

The recipient of your personal data is etracker GmbH (Erste Brunnenstraße 1, 20459 Hamburg, Germany).

transfer to third countries

Your personal data will not be transferred to a third country. However, we are aware of our responsibility and regularly review the general conditions and legal changes. In the event of a transfer to a third country, we will update this information as quickly as possible.

duration of data storage

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. In addition, the data will be deleted if you assert your right to deletion within the meaning of Art. 17 Paragraph 1 GDPR.

revocation

You have the right to revoke your consent at any time, see Art. 7 Para. 3 Clause 1 GDPR. This can be done informally and without giving reasons and will take effect for the future. The revocation of consent does not affect the legality of the processing carried out up to the time of revocation. You can find further information on this above in our data protection declaration under “Rights of the data subjects”.

Contractual and legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information

Further information on the processing of your personal data can be found here:https://www.etracker.com/de/datenschutz.html

Pinterest

Description and Purpose

Within our online offering, the so-called “Pinterest tag” of the company Pinterest Inc. is used to analyze, optimize and operate our online offering economically. With the help of the Pinterest tag, Pinterest is able to determine the visitors to our online offering as a target group for the display of advertisements (so-called “Pinterest ads”). Accordingly, we use the Pinterest tag to only display the Pinterest ads we place to Pinterest users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined based on the websites visited) that we transmit to Pinterest (so-called “ActALike audiences”). We also use the Pinterest tag to ensure that our Pinterest ads correspond to the potential interests of users and are not annoying. Using the Pinterest tag, we can also track the effectiveness of Pinterest ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Pinterest ad (so-called "conversion"). The Pinterest tag is integrated directly by Pinterest when you visit our website and can save a so-called cookie, i.e. a small file, on your device. If you then log in to Pinterest or visit Pinterest while logged in, the visit to our online offering will be noted in your profile.The data collected about you is anonymous to us and does not allow us to draw any conclusions about the identity of the user. The data is processed by Pinterest in accordance with Pinterest's data usage policy.

legal basis

The legal basis for the processing of your personal data is Art. 6 (1) lit. a) GDPR.

Recipient

The recipient is Pinterest Inc., 651 Brannan Street, San Francisco, CA, 94107, USA.

transfer to third countries

The personal data is transferred to the USA. The transfer is subject to appropriate guarantees in accordance with Art. 46 GDPR. To this end, we have concluded state-approved contractual clauses such as the standard contractual clauses approved by the European Commission with the data importer in accordance with Art. 46 Paragraph 2 Letter c) GDPR. In addition, we are aware of our responsibility and, where necessary, take further measures to protect the rights and freedoms of natural persons to ensure the protection of personal data.

duration of data storage

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. In addition, the data will be deleted if you assert your right to deletion within the meaning of Art. 17 Paragraph 1 GDPR.

revocation

You have the right to withdraw your consent consent to revoke at any time, see Art. 7 Para. 3 Sentence 1 GDPR. This can be done informally and without giving reasons and will take effect for the future. The revocation of the consent does not affect the legality of the processing carried out up to the revocation. You can find further information on this above in our data protection declaration under "Rights of the data subjects".

Contractual and legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information

Further information on the processing of your personal data can be found here:https://policy.pinterest.com/en/privacy-policy


Hotjar

Description and Purpose

We use Hotjar (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 3155, Malta) to better understand the needs of our users and to optimize the experiences and services offered on this website. Hotjar's technology helps us to better understand our users' experiences (e.g. length of time spent on pages, links clicked, etc.) and this helps us tailor our offerings to our users' feedback. Hotjar uses cookies and other technologies to collect information about the behavior of our users and their devices, including the device's IP address (which is collected and stored anonymously only while the website is being used), screen size, device type (unique device identifiers), information about the browser used, location (country only) and preferred language for viewing our website. Hotjar stores this information on our behalf in a pseudonymous user profile.

legal basis

The legal basis for the processing of your personal data is Art. 6 (1) lit. a) GDPR.

Recipient

The recipient of your personal data is Hotjar Ltd (Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 3155, Malta).

transfer to third countries

By using the service, personal data may be transferred to a third country. In the event of a transfer of personal data, the provider ensures the level of protection of the GDPR by complying with Art. 44 ff. GDPR. If there is no adequacy decision with the third country in which the data importer is based, the transfer is subject to suitable guarantees. If you have any questions, please contact our data protection officer.

duration of data storage

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. In addition, the data will be deleted if you assert your right to deletion within the meaning of Art. 17 Paragraph 1 GDPR.

revocation

You have the right to revoke your consent at any time, see Art. 7 Para. 3 Clause 1 GDPR. This can be done informally and without giving reasons and will take effect for the future. The revocation of consent does not affect the legality of the processing carried out up to the time of revocation. You can find further information on this above in our data protection declaration under “Rights of the data subjects”.

Contractual and legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information

Further information on the processing of your personal data can be found here:

https://www.hotjar.com/legal/policies/privacy/

Integration of other services and content from third parties

Description and Purpose

It may happen that third-party content, such as videos, fonts or graphics from other websites, is integrated into this online offering. This always assumes that the providers of this content (hereinafter referred to as "third-party providers") perceive the IP address of the user. Without the IP address, they would not be able to send the content to the browser of the respective user. The IP address is therefore required to display this content. We endeavor to only use content whose respective providers only use the IP address to deliver the content. However, we have no influence if the third-party providers save the IP address, e.g. for statistical purposes. As far as we are aware of this, we inform users about it. We want to provide and improve our online offering through these integrations.

legal basis

The legal basis for the integration of other third-party services and content is Art. 6 (1) (f) GDPR. Our overriding legitimate interest lies in the intention to present our online presence appropriately and in user-friendly and economically efficient services on our part. For further information, please refer to the respective data protection information of the providers.

Contractual or legal obligation to provide personal data

The provision of personal data is neither legally nor contractually required and is also not necessary for the conclusion of a contract. You are also not obliged to provide the personal data. However, failure to provide it could mean that you cannot use this function or cannot use it to its full extent.

Google Fonts

Description and Purpose

We use Google Fonts (Google LLC. 1600 Amphitheatre Parkway Mountain View, CA 94043, USA). These web fonts are integrated by calling up a server when you visit our website and the IP addresses of the browsers on your end devices are stored.

legal basis

The legal basis for the processing of your personal data is Art. 6 (1) lit. a) GDPR.

Recipient

The recipient of your personal data is Google LLC. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA).

transfer to third countries

The personal data will be transferred to the United States. The transfer is subject to appropriate guarantees in accordance with Art. 46 GDPR. Where necessary, we have concluded appropriate guarantees within the meaning of Art. 46 Para. 2 GDPR with the data importer. In addition, we are aware of our responsibility and, where necessary, take further measures to protect the rights and freedoms of natural persons to ensure the protection of personal data.

duration of data storage

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. In addition, the data will be deleted if you assert your right to deletion within the meaning of Art. 17 Paragraph 1 GDPR.

revocation

You have the right to revoke your consent at any time, see Art. 7 Para. 3 Clause 1 GDPR. This can be done informally and without giving reasons and will take effect for the future. The revocation of consent does not affect the legality of the processing carried out up to the time of revocation. You can find further information on this above in our data protection declaration under “Rights of the data subjects”.

Contractual and legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information

Further information on the processing of your personal data can be found here:https://www.google.com/policies/privacy

Webgains

Description and Purpose

We use the Webgains program on our website. We participate in affiliate partner programs. In affiliate partner programs, advertisements from a company (advertiser) are placed on the websites of other companies in the affiliate partner network (publishers). If you click on one of these affiliate advertisements, you will be redirected to the advertised offer. If you then make a certain transaction (conversion), the publisher receives compensation for this.In order to calculate this remuneration, it is necessary for the affiliate network operator to be able to understand which advertisement you used to access the respective offer and to carry out the predefined transaction. Cookies or comparable recognition technologies (e.g. device fingerprinting) are used for this purpose.

legal basis

The legal basis for the processing of your personal data is Art. 6 (1) (f) GDPR. Our legitimate interest lies in the correct calculation of our affiliate remuneration.

Recipient

The recipient of your personal data is Webgains GmbH, Frankenstraße 150C, 90461 Nuremberg.

transfer to third countries

Your personal data will not be transferred to a third country. However, we are aware of our responsibility and regularly review the general conditions and legal changes. In the event of a transfer to a third country, we will update this information as quickly as possible.

duration of data storage

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. In addition, the data will be deleted if you assert your right to deletion within the meaning of Art. 17 Paragraph 1 GDPR.

contradiction

According to Art. 21 Para. 1 GDPR, you have the right to object to the processing of your personal data at any time. If you exercise your right, processing for this purpose will no longer take place. You can find further information on this above in our data protection declaration under "Rights of the data subjects".

Contractual or legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information

Further information on the processing of your personal data can be found here:https://www.webgains.com/public/de/datenschutzerklaerung/

Sovendus

Description and Purpose

To select a currently interesting
Voucher offers are pseudonymized and encrypted by us, the hash value of your email address and your IP address are sent to Sovendus GmbH, Hermann-Veit-Str. 6, 76135
Karlsruhe (Sovendus) (Art. 6 para. 1 f GDPR). The pseudonymized hash value of the
E-mail address will be used to consider any possible objection
against advertising by Sovendus (Art. 21 para. 3, Art. 6 para. 1 c GDPR). The IP address is used by Sovendus exclusively for data security purposes and in
As a rule, the data is anonymized after seven days (Article 6 (1) f GDPR). We also transmit
pseudonymized order number, order value with currency, session ID, coupon code and time stamp to Sovendus for billing purposes (Art. 6 para.1 f GDPR). If you choose a
If you are interested in a voucher offer from Sovendus, your email address is not
Advertising objection exists and the voucher banner displayed only in this case
click, we will send your title, name, postcode, country and email address in encrypted form to Sovendus to prepare the voucher (Art. 6 Para. 1 b, f GDPR).

legal basis

The legal basis for the processing of your personal data is Art. 6 (1) (f) GDPR.Our legitimate interest lies in the correct calculation of our affiliate remuneration.

Recipient

The recipient of your personal data is Sovendus GmbH, Hermann-Veit-Str. 6, 76135 Karlsruhe.

Further data protection information

Further information on the processing of your personal data can be found here:https://www.sovendus.de/datenschutz

Shopify

Description and Purpose

We use the Shopify service on our website, provided by Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland. Shopify is a tool for creating and hosting websites. When you visit our website, Shopify records your IP address as well as information about the device you are using and your browser. Shopify is also used to analyze visitor numbers, visitor sources and customer behavior, and to compile user statistics. When you make a purchase on our website, Shopify also records your name, email address, delivery and billing addresses, payment details, and other data related to the purchase (e.g. telephone number, amount of sales made, etc.). Shopify stores cookies in your browser for the analyses.

legal basis

The legal basis for the processing of your personal data is consent in accordance with Art. 6 (1) (a) GDPR. In addition, the processing also takes place on the basis of our legitimate interest in accordance with Art. 6 (1) (f). Our overriding legitimate interest lies in the appealing and simple presentation of content on our website.

Recipient

The recipient of your personal data is Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.

transfer to third countries

Your personal data will not be transferred to a third country. However, we are aware of our responsibility and regularly review the general conditions and legal changes. In the event of a transfer to a third country, we will update this information as quickly as possible.

duration of data storage

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. In addition, the data will be deleted if you assert your right to deletion within the meaning of Art. 17 Paragraph 1 GDPR.

revocation

You have the right to revoke your consent at any time, see Art. 7 Para. 3 Clause 1 GDPR. This can be done informally and without giving reasons and will take effect for the future. The revocation of consent does not affect the legality of the processing carried out up to the time of revocation. You can find further information on this above in our data protection declaration under “Rights of the data subjects”.

options for objection

According to Art. 21 Para. 1 GDPR, you have the right to object to the processing of your personal data at any time. If you exercise your right, processing for this purpose will no longer take place. You can find further information on this above in our data protection declaration under "Rights of the data subjects".

Contractual and legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information

Further information on the processing of your personal data can be found here:https://www.shopify.com/de/legal/datenschutz&nbsp ;

Microsoft Clarity

Description and Purpose

We use the Microsoft Clarity service from Microsoft Corporation on our website. The purpose of Microsoft Clarity is to give us better insights into the use of our website in order to further increase user-friendliness. The service can create heat maps, an overview of cursor and scroll movements, and process data such as access times and IP addresses.

legal basis

The legal basis for the processing of your personal data is Art. 6 (1) lit. a) GDPR.

Recipient

Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

transfer to third countries

The personal data will be transferred to the United States. The transfer is subject to appropriate guarantees in accordance with Art. 46 GDPR. To this end, we have concluded state-approved contractual clauses such as the standard contractual clauses approved by the European Commission with the data importer in accordance with Art. 46 Paragraph 2 Letter c) GDPR. In addition, we are aware of our responsibility and, where necessary, take further measures to protect the rights and freedoms of natural persons to ensure the protection of personal data.

duration of data storage

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. In addition, the data will be deleted if you assert your right to deletion within the meaning of Art. 17 Paragraph 1 GDPR.

revocation

You have the right to withdraw your consent consent to revoke at any time, see Art. 7 Para. 3 Sentence 1 GDPR. This can be done informally and without giving reasons and will take effect for the future. The revocation of the consent does not affect the legality of the processing carried out up to the revocation. You can find further information on this in our data protection declaration under "Rights of the data subjects".

Contractual and legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information

For more information about data protection at Microsoft, please see here:https://privacy.microsoft.com/de-de/privacystatement

Weglot

Description and Purpose

We use the Weglot service on our website. This makes it possible to offer our website in several languages. When you visit our website, Weglot is loaded so that you can select a language on the website. This means that our website can be translated into the selected language within a few minutes. This means that Weglot receives your IP address.

legal basis

The legal basis for the processing of your personal data is Art. 6 (1) lit. a) GDPR.

Recipient

The recipient of your personal data is Weglot SAS of Amazon Web Services Inc., 12th Avenue South Suite 1200 Seattle, WA 98144 USA.

transfer to third countries

The personal data is transferred to the USA. The transfer is subject to appropriate guarantees in accordance with Art. 46 GDPR. Where necessary, we have concluded appropriate guarantees within the meaning of Art. 46 Para. 2 GDPR with the data importer. In addition, we are aware of our responsibility and, where necessary, take further measures to protect the rights and freedoms of natural persons to ensure the protection of personal data.

duration of data storage

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. In addition, the data will be deleted if you assert your right to deletion within the meaning of Art. 17 Paragraph 1 GDPR.

revocation

You have the right to withdraw your consent consent to revoke at any time, see Art. 7 Para. 3 Sentence 1 GDPR. This can be done informally and without giving reasons and will take effect for the future. The revocation of the consent does not affect the legality of the processing carried out up to the revocation. You can find further information on this above in our data protection declaration under "Rights of the data subjects".

Contractual and legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information

Further information on the processing of your personal data can be found here:https://weglot.com/de/privacy/

Google Tag Manager

Description and Purpose

On the website we use technologies from Microsoft Ads (bingads.microsoft.com), which are provided and operated by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (“Microsoft”). Microsoft places a cookie on your device if you have reached our website via a Microsoft Bing ad. In this way, Microsoft Bing and the website operator can recognize that someone has clicked on an ad, been redirected to our website and reached a previously determined landing page (conversion page). We only learn the total number of users who clicked on a Bing ad and were then redirected to the conversion page. Microsoft collects, processes and uses information via the cookie from which usage profiles are created using pseudonyms (Microsoft Conversion Tracking). These usage profiles are used to analyze visitor behavior and are used to display advertisements. No personal information about the identity of the user is processed.

legal basis

The legal basis for the processing of your personal data is Art. 6 (1) lit. a) GDPR.

Recipient

The recipient of your personal data is Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (“Microsoft”) and it will be stored there.

transfer to third countries

The personal data will be transferred to the United States. The transfer is subject to appropriate guarantees in accordance with Art. 46 GDPR. Where necessary, we have concluded appropriate guarantees within the meaning of Art. 46 Para. 2 GDPR with the data importer. In addition, we are aware of our responsibility and, where necessary, take further measures to protect the rights and freedoms of natural persons to ensure the protection of personal data.

duration of data storage

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. In addition, the data will be deleted if you assert your right to deletion within the meaning of Art. 17 Paragraph 1 GDPR.

revocation

You have the right to revoke your consent at any time, see Art. 7 Para. 3 Clause 1 GDPR. This can be done informally and without giving reasons and will take effect for the future. The revocation of consent does not affect the legality of the processing carried out up to the time of revocation. You can find further information on this above in our data protection declaration under “Rights of the data subjects”.

Contractual and legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information

Further information on the processing of your personal data can be found here:https://privacy.microsoft.com/en-US/privacystatement

Google Tag Manager

Description and Purpose

We use Google Tag Manager (Google LLC. 1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on our website. Google Tag Manager allows us to manage website tags via an interface and is a cookie-free domain that does not collect personal information but can trigger other tags that collect data. Google pseudonymizes the data and the IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.

legal basis

The legal basis for the processing of your personal data is Art. 6 (1) lit. a) GDPR.

Recipient

The recipient of your personal data is Google LLC. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA).

transfer to third countries

The personal data will be transferred to the United States. The transfer is subject to appropriate guarantees in accordance with Art. 46 GDPR. Where necessary, we have concluded appropriate guarantees within the meaning of Art. 46 Para. 2 GDPR with the data importer. In addition, we are aware of our responsibility and, where necessary, take further measures to protect the rights and freedoms of natural persons to ensure the protection of personal data.

duration of data storage

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. In addition, the data will be deleted if you assert your right to deletion within the meaning of Art. 17 Paragraph 1 GDPR.

revocation

You have the right to revoke your consent at any time, see Art. 7 Para. 3 Sentence 1 GDPR.This can be done informally and without giving reasons and will take effect for the future. The revocation of consent does not affect the legality of the processing carried out up to the time of revocation. You can find further information on this above in our data protection declaration under “Rights of the data subjects”.

Contractual and legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information

Further information on the processing of your personal data can be found here:https://policies.google.com/privacy?hl=de&gl=de

Google Maps

Description and Purpose

This website uses Google Maps API from Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) to visually display geographical information. When using Google Maps, Google also collects, processes and uses data about the use of the maps functions by visitors to the website.

legal basis

The legal basis for the processing of your personal data is Art. 6 Paragraph 1 Letter f) GDPR. The overriding legitimate interest is in the best possible presentation of the company. This also includes the presentation of our company location or other addresses.

Recipient

The recipient of your personal data is Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA).

transfer to third countries

The personal data will be transferred to the United States. The transfer is subject to appropriate guarantees in accordance with Art. 46 GDPR. Where necessary, we have concluded appropriate guarantees within the meaning of Art. 46 Para. 2 GDPR with the data importer. In addition, we are aware of our responsibility and, where necessary, take further measures to protect the rights and freedoms of natural persons to ensure the protection of personal data.

duration of data storage

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. In addition, the data will be deleted if you assert your right to deletion within the meaning of Art. 17 Paragraph 1 GDPR.

contradiction

According to Art. 21 Para. 1 GDPR, you have the right to object to the processing of your personal data at any time. If you exercise your right, processing for this purpose will no longer take place. You can find further information on this above in our data protection declaration under "Rights of the data subjects".

Contractual or legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information

Further information on the processing of your personal data can be found here:https://policies.google.com/privacy?hl=de&gl=del

YouTube

Description and Purpose

We use the YouTube.com platform to upload our own videos and make them publicly available. YouTube is a service provided by Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Some of our websites contain links or other content that you can access on our website.Links to the YouTube offering. In general, we are not responsible for the content of websites to which links are provided. In the event that you follow a link to YouTube, however, we would like to point out that YouTube stores its users' data (e.g. personal information, IP address) in accordance with its own data usage guidelines and uses it for commercial purposes. We also directly embed videos stored on YouTube on some of our websites. With this integration, content from the YouTube website is displayed in parts of a browser window. However, the YouTube videos are only accessed by clicking on them separately. This technology is also called "framing". When you access a (sub-)page of our website on which YouTube videos are embedded in this form, a connection is established to the YouTube servers and the content is displayed on the website by communicating it to your browser.

legal basis

The legal basis for the processing of your personal data is Art. 6 (1) lit. a) GDPR.

Recipient

The recipient of your personal data is Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.

transfer to third countries

The personal data will be transferred to the United States. The transfer is subject to appropriate guarantees in accordance with Art. 46 GDPR. We have concluded standard contractual clauses with the data importer for this purpose. In addition, we are aware of our responsibility and, where necessary, take further measures to protect the rights and freedoms of natural persons to ensure the protection of personal data.

duration of data storage

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. In addition, the data will be deleted if you assert your right to deletion within the meaning of Art. 17 Paragraph 1 GDPR.

revocation

You have the right to withdraw your consent consent to revoke at any time, see Art. 7 Para. 3 Sentence 1 GDPR. This can be done informally and without giving reasons and will take effect for the future. The revocation of the consent does not affect the legality of the processing carried out up to the revocation. You can find further information on this above in our data protection declaration under "Rights of the data subjects".

Contractual and legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information

Further information on the processing of your personal data can be found here:https://policies.google.com/privacy

Brevo

Description and Purpose

This website uses Brevo to send newsletters. Brevo is a service that can be used to organize and analyze newsletter distribution. The data you enter to receive the newsletter (e.g. email address) is stored on Brevo's servers.

Our newsletters, sent with Brevo, enable us to analyze the behavior of newsletter recipients. This includes analyzing how many recipients opened the newsletter message and how often which link in the newsletter was clicked.All links in the email are so-called tracking links, which can be used to count your clicks.

legal basis

The legal basis for the processing of your personal data is Art. 6 (1) lit. a) GDPR.

Recipient

The recipient of your personal data is Brevo, Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin,

transfer to third countries

By using the service, personal data may be transferred to a third country. In the event of a transfer of personal data, the provider ensures the level of protection of the GDPR by complying with Art. 44 ff. GDPR. If there is no adequacy decision with the third country in which the data importer is based, the transfer is subject to suitable guarantees. If you have any questions, please contact our data protection officer.

duration of data storage

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. In addition, the data will be deleted if you assert your right to deletion within the meaning of Art. 17 Paragraph 1 GDPR.

revocation

You have the right to withdraw your consent consent to revoke your consent at any time, see Art. 7 Para. 3 Clause 1 GDPR. This can be done informally and without giving reasons and will take effect for the future. The revocation of consent does not affect the legality of the processing carried out up to the time of revocation. You can find further information on this above in our data protection declaration under “Rights of the data subjects”.

Contractual and legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information

Further information on the processing of your personal data can be found here:https://www.brevo.com/de/legal/privacypolicy/

LegalTegrity GmbH

Description and Purpose

In addition to the conventional ways of contacting us, we offer an anonymous external tool for reporting significant violations of general laws. It allows a confidential dialogue with Sterntaler that is secured by special encryption.

Recipient

The recipient of the anonymized data is LegalTegrity GmbH, Platz der Einheit, 60327 Frankfurt.

Further data protection information

Further information on the processing of your anonymized data can be found here:https://legaltegrity.com/datenschutz/

Applications (training & job offers)

By submitting the application to us, applicants agree to the processing of their data for the purposes of the application process in accordance with the manner and scope set out in this data protection declaration. The legal basis for the processing of applicant data is Art. 88 GDPR, Section 26 BDSG-new and Art. 9 Para. 2 lit. b) GDPR. If special categories of personal data within the meaning of Art. 9 Para. 1 GDPR are voluntarily communicated as part of the application process, they will also be processed in accordance with Art. 9 Para. 2 lit. b) GDPR (e.g. health data, such asSeverely disabled status or ethnic origin). If special categories of personal data within the meaning of Art. 9 Para. 1 GDPR are requested from applicants as part of the application process, these will also be processed in accordance with Art. 9 Para. 2 lit. a) GDPR (e.g. health data if this is necessary for the exercise of the profession). If provided, applicants can send us their applications using an online form on our website. The data is transmitted to us in encrypted form in accordance with the state of the art. Applicants can also send us their applications via email. However, please note that emails are generally not sent encrypted and applicants must ensure that they are encrypted themselves. We cannot therefore accept any responsibility for the transmission path of the application between the sender and receipt on our server and therefore recommend using an online form or sending it by post. Instead of applying via the online form and email, applicants still have the option of sending us their application by post. The data provided by applicants may be further processed by us for the purposes of the employment relationship in the event of a successful application. Otherwise, if the application for a job offer is not successful, the applicants' data will be deleted. Applicants' data will also be deleted if an application is withdrawn, which applicants are entitled to do at any time. Deletion will take place after a period of six months so that we can answer any follow-up questions about the application and meet our proof obligations under the General Equal Treatment Act. Invoices for any reimbursement of travel expenses will be archived in accordance with tax law requirements.

Security

We have taken extensive technical and operational precautions to protect your data from accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Our security procedures are regularly reviewed and adapted to technological advances. In addition, we continuously ensure data protection through constant auditing and optimization of the data protection organization.

Ending

Sterntaler GmbH reserves all rights to make changes and updates to this privacy policy.